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iPhone Temptation

Posted by | Posted in Geek Stuff, Technology | Posted on 03-11-2009

I won’t lie, I’ve been tempted on more than one occasion to get an iPhone. Don’t get me wrong – I think it’s a complete waste of money… BUT it’s a pretty fun way to waste money. Legal, too.

So I was glad to hear a couple of months ago that O2’s exclusive deal to sell the iPhone in the UK (which they’ve had for over two years now) is coming to an end, and both Vodafone and Orange are now going to sell it as well. As far as I know, Vodafone haven’t set a date (or a price plan) for the phone, but Orange have – 10th November. That’s like, a week away!

Excited though I may have gotten, it wasn’t to last. Most of the tech news stories today revolve around how Orange have outright refused a price war with O2. Basically, their prices are going to be the same as O2’s. This is bad news really. For one thing, it means I’m not going to get one just yet. As fun as it may be, I still don’t think it’s worth the money it costs – either £30 or £45 per month depending whether you get the 3G or the 3GS.

Shame. Orange had an opportunity to get themselves another customer for at least two years, but blew it through greed. My personal opinion is that they’re purposefully not having a price war with O2 (right now) because they’re both expecting a mass-buy of the iPhone in the run-up to Christmas, and if both companies are selling the iPhone at the same price, then there’s very little competition between them, and they’re more likely to share the new customer base equally.

I imagine that once the Christmas rush has settled down, they might drop their prices a little due to the new year January sales if nothing else. Even if they both drop their prices (due to the sale period rather than out of competition with each other) I’d still be a happy bunny. I don’t really care why they drop their prices, as long as they do.

Still, this is all just a theory on my part, based on nothing more than reading 30 seconds’ worth of news headlines, so I might be way off the mark. If they don’t drop their prices, though, they’ll lose a precious customer.

UPDATE: I’ve just read this article from The Independent newspaper, and it says that analysts have said a price war is likely next year.

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